Thursday, 10 April 2008

Nelson's listening tour


Name:        CHAN, Sin Fong
Subject:     Nelson's Listening Tour
Visit Time: 10/04/2008 2:51 AM

Remark:
What happens to all the elected MP’s? Shouldn’t they be listening to the people in their electorates all the time, and response to the people’s needs? It is sad that it takes a disastrous defeat for the leader of any party to understand the meaning of communication and to show empathy towards his / her fellow people. No matter what the real motives behind these politicians are, listening tours do make the public feel good, feel wanted, and feel important. Do politicians listen to their family members, colleagues, mates, professional people that provide them services like the accountant, hairdresser, sandwich bar owners, etc?

Most, if not all, politicians are reactive, and sometimes responsive to the cry of the people. They lack creative and innovative ideas, positive attitude, implementable policies, challenging thoughts and motivating dynamics. Every politician needs to remember that on one hand the public wants to voice their views and grievances. On the other, the public also like to be on the receiving end, listening to what the politician has to offer, and how he / she would resolve or deal with the situations or crisis.

Listening tour should be a regular event, not just for the leader only, but also for elected MP’s. As what most marketing student would say, marketing is simply selling what people want to buy. Indeed, there are better ways to win an election!